Is Co-Branding A Way For Businesses To Avoid Bankruptcy?

In 2014, over 18,000 businesses filed for bankruptcy protection, according to the U.S. Bankruptcy Courts. Co-branding is how major retailers are regaining their financial stability and growing. Some take this intuitive after filing for bankruptcy, with the approval of the court, but it is a consideration for businesses on the brink, as well.  What is Co-Branding? Branding means a company successfully creates awareness about a product or service by associating their business name with it.…